social media marketing
LEAD GENERATION
Barbara comes from a sales and marketing background and offers lead generation as part of her services. She specialised in this area as she noticed a great need among different businesses and different industries. No matter what stage they are at from start-ups to well established businesses. It is a very important marketing strategy and in combination with social media, marketing, PR, it definitely serves well for businesses to incorporate this task within their businesses.

Barbara specialises in but not limited to the following:

  • Develop marketing strategy and target market with client
  • Develop new business via phone, email or social media
  • Obtain leads and conduct research to identify potential prospects
  • Identify key influencers and decision makers
  • Build and cultivate prospect relationships
  • Conduct follow up communications and appointment setting
  • Manage data for new and prospective clients
  • Proficient in CRM software and MS Office
  • Qualify and generate sales leads
  • Develop new business from multiple sources including inbound marketing leads, prospect lists, cold and warm calling
SOCIAL MEDIA MARKETING
For any business owner, it can be confusing on how to best market your business efficiently and effectively. Barbara offers different packages but she will discuss in depth with you a social media marketing strategy suitable for your individual business needs. Some clients are service based; others are product based, so an individual marketing strategy will be discussed.

Barbara can do a variety of different tasks when it comes to marketing your business, from formulating a social media marketing strategy to helping you with advertising and everything in between. Marketing and social media is a huge platform and is a fantastic tool to use to promote your business, but can’t be solely relied upon. Barbara can discuss different areas she can assist you with and develop new ideas that you may not have thought of. Barbara is definitely an ideas person, a Virtual Assistant who ‘thinks’ outside the square.

Barbara’s specialises in but not limited to the following:

  • Create social media marketing strategy for Facebook | LinkedIn | Instagram
  • Plan social media and day to day activities
  • Cross promote on different social media platforms
  • Write content for client websites using keywords
  • Research on current news stories
  • Work with internal stakeholders
  • Social media implementation
  • Promote brand awareness
  • Manage presence in social networking groups and sites
  • Assist in building a social network
  • Manage and write blogs and articles
  • Post and comment on relevant blogs
  • Write editorial content
  • Engage in conversations and answer questions
  • Schedule posts
  • Develop different marketing strategies and concepts, ie emails, advertising
  • Assist with TV commercial concepts
PROJECT MANAGEMENT & ADMINISTRATION
Barbara has worked with many CEO’s and Managing Directors over 20 years as an Executive Assistant as well as working in Management for 10 years. With a background in marketing, sales and business development, Barbara has developed excellent knowledge and skillset in various areas of business. Barbara is able to do a number of administrative tasks from PowerPoint presentations to organising your next corporate event.

Barbara specialises in but not limited to the following:

  • Email management
  • Booking appointments with clients
  • Follow up with clients/customers (sending thank you emails, cards)
  • File management
  • Updating LinkedIn profiles and research
  • Database building (updating email or contact lists on client CRM)
  • Research topics for blog posts, newsletters etc
  • Hotel and flight bookings
  • Creating reports (weekly tasks, sales reports)
  • Preparing slideshows (PowerPoint Presentations)
  • Liaise between client and other team members
  • Recruitment, write position descriptions, reference checks
  • Organise corporate events, expos, trade shows, workshops including organising (accommodation, flights, transfers)
  • Set up social media accounts (Facebook, LinkedIn, Instagram)
  • Manage and update social media accounts
  • Publish posts on your blog and website
  • Participate in discussion forums
  • Data entry and general administrative tasks
  • Formatting documents,
  • Experienced and high knowledge in Outlook, Word, Excel, PowerPoint, Publisher
  • Develop business profiles, marketing proposals
CONTENT WRITING
Barbara has worked for many businesses assisting them with their copywriting or content writing. From writing content for websites, ghost writing and content for social media posts and articles plus everything in between. Barbara has a way with words and enjoys working with different clients from different industries.

Barbara specialises in but not limited to the following:

  • Develops strategies with the client to portray core message and target audience
  • Brainstorm ideas for writing and presenting options for clients
  • Modifying copy
  • Develop enticing lead headlines
  • Writing in different styles and tones
  • Research different topics and industries
  • Writing blogs and articles
  • Core website copy
  • Social media posts
  • Content for banners
  • Product descriptions
BUSINESS DEVELOPMENT MANAGEMENT

Barbara has worked virtually for many businesses as a Virtual Business Development Manager. Why not outsource this role instead of hiring a full-time employee. Barbara can assist any business who provides a service or sells a product. As Barbara works virtually, she is unable to visit clients on behalf of your business, but can co-ordinate and make appointments for you and your sales staff.

Barbara specialises in but not limited to the following:

  • Develop new business opportunities through networking, cold calling
  • Identify potential clients, decision makers within your target market
  • Establish and maintain strong relationships with existing customers by regular contact via phone, email, social media
  • Build rapport with new clients
  • Strategic planning to develop new business for (you the client)
  • Obtain and acquire knowledge of your business, business model, knowledge of your market, target audience
  • Set up meetings for (you the client) with potential lead (ie decision maker), appointment setting
  • Provide presentation/reports and develop proposals for (you the client) to present to potential lead
  • Negotiate and selling of product/service
  • Arrange client debriefs and brainstorming sessions
  • Identify opportunities for campaigns, services and distribution channels to increase sales
  • Knowledge of the market and competitors
  • Submit weekly or monthly progress reports as required
  • Recruit staff and develop position descriptions
  • Develop effective sales plans and business cases
  • Manage resources and budget requirements
  • Maintain database of business development opportunities and prospect pipeline information
  • Provide reporting and status updates

Do you need a VA who 'thinks' outside the square?

Let Barbara help you today….